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Boho-chic
Boho-chic

Boho-chic
is a style of fashion
drawing on various bohemian and hippie influences, that, at its height in 2004-5, was associated particularly with actress Sienna Miller and model Kate Moss in the United Kingdom and Mary-Kate and Ashley Olsen and Nicole Richie in the United States. This trend had been going on since late 2000 and appeared to be on the wane by early 2009.

"Boho" is an abbreviation of bohemianism. "Chic" was borrowed from French in the late 19th century and has come to mean stylish or elegant. Together, this describes boho-chic: Mainstream-viable bohemians.

The boho look, which owed much to the hippie styles of the late 1960s, became especially popular after Sienna Miller's appearance at the Glastonbury Festival in 2004, although some of its features were apparent from photographs of her taken in October 2003 and of others living in or around the postal district of W10 (North Kensington), an area of London associated with bohemian culture since the mid-1950s.

By the spring of 2005, boho was almost ubiquitous in parts of London and was invading stores in almost every British high street. Its adherents were sometimes referred to as "Siennas", this eponym even being applied to Miller herself: "Sienna's Sienna-ishness", as Jessica Brinton put it in the Sunday Times in 2007. Features included "floaty" skirts (notably long white ones), furry gilets, embroidered tunics, cropped jackets, large faux-coin belts, berets, ethnic jewellry, sheepskin ("Ugg") boots and cowboy boots, baggy cardigans and "hobo bags".

Although boho-chic in the early years of the 21st century represented a definite style, it was not a "movement." Nor was it noticeably associated with bohemianism as such. Jessica Brinton saw it as "the tagging and selling of the bohemian dream to the masses for £5.99". Indeed, the Sunday Times thought it ironic that "fashionable girls wore ruffly floral skirts in the hope of looking bohemian, nomadic, spirited and non-bourgeois", whereas "gypsy girls themselves ... are sexy and delightful precisely because they do not give a hoot for fashion". By contrast, in the first half of the 20th century, aspects of bohemian fashion were a reflection of the lifestyle itself.

In fact, most of the components of boho had, in one way or another, drifted in and out of fashion since the "Summer of Love" of 1967 when hippiedom and psychedelia were at their peak. As journalist Bob Stanley has put it, "the late 1960s are never entirely out of fashion, they just need a fresh angle to make them de jour".

Although boho-chic is usually presented as 'just fast fashion', there is more to it. It essencially did for bohemian what geek-chic did for geek, made it mainstream, took away a lot of the idealism behind it, and became it's own thing. Music wise, Boho-chics listen mostly to Pop Rock, country pop, Dance, or some indie. Men can be boho-chic as well, replacing skirts with jeans.

Info from wikipedia, with random additions by me and the entire last paragraph being mine. Image from deviantart.

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