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FRUiTS Kid
FRUiTS Kid

FRUiTS is a monthly magazine published by photographer Shoichi Aoki in Japan. It started in 1997 after Aoki noticed a new trend in fashion among young people in Harajuku. Instead of a fashion trend that was dictated by designers, this was a trend started by the young people themselves.

Young people would mix traditional Japanese clothing such as kimonos or geta sandals, with Western or local Japanese designs, even with punk clothing. These people were not brand obsessed like most Japanese people are known to be. They developed a “Harajuku Free Style” fashion trend which Aoki wanted to document in FRUiTS.

The trend has died down in recent years – probably due to the fact that Omotesando (the main street in Harajuku) isn’t closed to cars on Sundays anymore, so the FRUiTS kids no longer have anywhere to hang out. Aoki still manages to publish a magazine each month though, especially since the magazine has achieved cult status in both Japan and overseas.

FRUiTS kids dress in outlandish styles, just for the hell of it, FRUiTS often involves mix and (mis)matching different styles, lots of accesories, bright colors in hair and clothes, cutsie anime characters, colorful leg/armwarmers, bright wigs, vaugely costume-ish details, and intricate, mismatched clothes that somehow form a coherence in the lack of one.

They mostly listen to jPop, although really it varies greatly. Unlike many fashions, most of the clothes in FRUiTS are second hand or off-brand, due to the general impression of pure self expression and randomness the style is based on. Almost a japanese anti-fashion, except not.

Image made on a dressup game on Deviantart, info -except the last paragraph, which is mine- from www.fashion.3yen.com


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